It Costs HOW MUCH to Advertise?

How much ad space does your budget buy? What are some of my options with my budget? A few examples how the same budget can buy very different media.

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Industrial Deafness Claims- Godsend For Victims

If a worker is working with incompatible condition, the time is soon going to come when he would develop health problems that would further lead to disabilities, diseases and many other underlying conditions.

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Kobe Bryant passes Michael Jordan for most All-Star points

Kobe Bryant passes Michael Jordan for most All-Star points

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Bristol City vs Leeds: Diouf double rocks Robins

El-Hadji Diouf's second-half double helped Leeds register their third straight win and back-to-back successes in the npower Championship as they beat Bristol City 3-2 at Ashton Gate.

The controversial Senegalese striker raised eyebrows when teaming up with Leeds manager Neil Warnock in the summer but has been grabbing the attention for all the right reasons in recent weeks.

Diouf, instrumental in the Yorkshire side's midweek Capital One Cup win over Everton, opened the scoring just after the hour and although Albert Adomah equalised, he struck again nine minutes from time as Leeds regained the lead.

Midfielder Michael Tonge's thunderbolt clinched Leeds a two-goal advantage with seven minutes remaining and although Adomah's corner deflected off Leeds defender Sam Byram in the 90th minute for an own goal, Warnock's men saw out the remaining minute.

City were dealt a blow just before half-time when defender George Elokobi, making his debut after signing on loan from Wolves on Wednesday, required medical attention following an awkward landing while blocking a cross and was later carried off on a stretcher. Teenager Joe Bryan replaced him.

Striker Jon Stead was the second of three changes for City while midfielder Neil Kilkenny was back to face his former club.

Goalkeeper Paddy Kenny and skipper Lee Peltier returned to Leeds' starting line-up.

Leeds winger Aidy White tested City goalkeeper Tom Heaton with an early header and Kenny did well to hold Robins striker Ryan Taylor's 20-yard shot in a see-saw opening.

The home side went closest to taking the lead in the 15th minute when Liam Fontaine lashed a close-range volley off target and Kenny was in the right place again soon after to catch Stead's header from Martyn Woolford's free-kick.

Stead fired a 20-yard shot straight at the Leeds goalkeeper and miscued from six yards in the 35th minute either side of Leeds midfielder Rudy Austin's textbook volley, which was comfortably snaffled by Heaton.

Woolford went closest to breaking the deadlock when he headed Richard Foster's inch-perfect cross just wide from eight yards.

But it was Leeds who twice threatened to forge ahead shortly after the restart through Austin.

The Jamaica international first headed Diouf's free-kick against the woodwork with Heaton well beaten and then forced the City keeper into a fine save with another header moments later.

Leeds were not to be denied in the 64th minute, however. Byram drilled in a superb low cross from the right and Diouf steered the ball into the far corner.

But the Robins refused to buckle and were back on level terms within six minutes.

Right-back Foster swung over another telling cross and Adomah flung himself at the ball to head powerfully home.

Leeds continued to carry the greater threat though and regained the lead in the 81st minute when Diouf pounced in the penalty area to lash home his second following good work by Luciano Becchio.

The visitors effectively put the game to bed two minutes later when Tonge stepped on to the ball 25 yards from goal and unleashed an unstoppable shot into Heaton's top left-hand corner.

There was still time for City to pull one back when Adomah's corner flew into the net off Byram's head but Leeds held on.

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Proposed Deal To Merge WPAHS, Highmark Is Off

Officials with West Penn Allegheny Health System have announced that their proposed deal to merge with Highmark has been called off. WPAHS called a news conference this morning to make the major announcement.

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Your Beliefs Are Your Life Fuel

Have you ever looked at successful people and wondered what exactly do they have that you don't? Most likely, they have a strong belief system that fuels their life.

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"Gospel of Jesus' wife" fragment is a fake, Vatican says

VATICAN CITY (Reuters) - An ancient papyrus fragment which a Harvard scholar says contains the first recorded mention that Jesus may have had a wife is a fake, the Vatican said on Friday.

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Justin Lavner: Do Cold Feet Warn of Marital Trouble Ahead?

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What you lose if you switch to the iPhone 5

Those who preordered the new iPhone 5 while stocks were still available last Friday or who are lucky enough to get a new iPhone this Friday after waiting in what are sure to be long lines at stores will get their shiny new smartphone.

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Panetta: Intel. shows Syria moving some chemical weapons

Defense sec'y raises new concerns

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US temporarily reduces staff at embassy in Tripoli

Mike Baker reacts to latest in Libya

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Are You Letting Your Fears Hold You Back?

I know a lot of people who procrastinate, and I mean a lot, perhaps you are even one of them, I know at times I am! All hands down, one of the biggest reasons for procrastination is fear.

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A Short History of Cross Stitch

This article presents a short history of the art of cross stitch including how it is believe to have arrived in Britain and how it evolved into its current form as a popular needlecraft hobby. A brief summary of the evolution of cross stitch is included. Modern cross stitch is also discussed.

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Troubling new poll numbers for Obama's campaign?

Majority say U.S. policies need a change

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M8TS Bingo Review - Opened Its Virtual Doors in May 2012

M8ts online Bingo hall opened its virtual doors in May 2012 and promises to be the next big thing in Bingo by combining a new social experience. It uses the Parlay bingo software platform and its aim is to recreate the 'original' bingo experience when people used to come together with their friends to play bingo in clubs. So at M8TS you are able to share the experience with your friends - the fun of playing and the possible rewards of winning!

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Patong Beach - A Perfect Destination

Patong beach is considered to be the largest and most famous beach in the island of Phuket. With its stunning natural wonders, it is not surprising why people from all across the world come to visit Phuket just to see and experience this famous beach...

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GOP Rep. Peter King Calls for Resignation of Obama?s U.N. Ambassador over Claiming Libyan Consulate Attack was Just a Spontaneous Riot ? Video 9/28/12

Here is video of GOP Rep. Peter King calling for Barack Obama’s U.N. Ambassador Susan Rice to resign over her statements on five Sunday News Shows that the attack on the U.S. Consulate in Benghazi, Libya, that killed for Americans, was just a spontaneous riot over a video and not a pre-planned terrorist attack. Rice [...]

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Slots Capital Casino Review - Rival Gaming Platform

Slots Capital Casino, on the Rival Gaming platform, features more than 130 of your favorite casino games. The casino is owned by Deckmedia, N.V. out of Curacao. The casino is licensed by the Central Government of Netherlands Antilles, ensuring that the games are secure and that the players are treated fairly. Banking transactions are as safe as they can possibly be using 128-bit encryption.

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4 Popular Housewarming Gifts In Any Price Range: Personal Stationery And More

If you're looking for a popular housewarming gift, you're in luck. Here are four commonly found gifts that won't break the bank.

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The Prelude to an Audio Transcription: Making a Recording

The recording of a large-scale meeting, conference or focus group more often than not takes care of itself, with responsibilities left to those with high-tech equipment and experience of handling those types of situations. However, if you're an individual further removed from the corporate world tasked with hosting a small-scale meeting or more likely a one-on-one interview - be it for business or research purposes - recording the event could well be left down to you.

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How To Compete Against Cheaper Competition In Lead Generation

Competition is good for business, particularly in lead generation. The only thing you need is to fully prepare yourself to face them. But how do you do it? Read on to find out how.

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New Study Blames Greek Debt Crisis on Market's Invisible Herd

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Are Lincoln Logs a Hobby?

Lincoln logs have been around for over 100 years. Do you know who invented them? Did you know that they once came in Plastic?

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Homer Bailey No-Hitter: Reds Pitcher Holds Pirates Without A Hit In 1-0 Win

All it took was one Homer to defeat the Pirates.

Cincinnati pitcher Homer Bailey pitched a no-hitter against the Bucs in Pittsburgh on Friday. In steamrolling the Pirates, the 26-year-old right-hander tossed the seventh no-hitter in the 2012 MLB season.

More...

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Myths and Facts About the Singer Featherweight Sewing Machine

The Singer Featherweight sewing machine was available for sale between 1933 and 1964. It has quickly become one of the most popular sewing machines in the world. The popularity of these sewing machines has helped uncover a wealth of information regarding its many variations...

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Lake District hotel offers a full teenage spa menu for children as young as twelve

Armathwaite Hall Country House and Spa in the Lake District offers facials, massages and manicures for girls and facials, massages and deep back cleanses for boys.

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Temple hospital trains workers for the new front lines of health care

Not while he was in the ambulance - weakness, vomiting, and the wooziness that accompanies a lack of insulin tend to crowd out any latent instinct for the ironic.

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Google Maps hunters

Google Maps hunters are a unique breed in the online world?part curiosity junkie and part armchair adventurer (with a splash of cartographer). These Google Maps users help us discover the world, one online sighting at a time.

Meet Angela Micol, a Google Maps hunter who has discovered two new possible ancient pyramid sites in Egypt, after spending ten years studying Google Earth.� Earlier this summer, Micol found two areas along the Nile river basin, 90 miles apart, both of which contain unusually shaped mounds.

Undiscovered ancient pyramids?

"I have searched the Egyptian desert for many, many hours," Angela explained in an email. "I have seen many landscapes [in Egypt] and after ten years of searching and researching, one begins to understand geology and formations that are seen in geology."

The scientific community is skeptical.� For example, James Harrell, a leading expert on the archaeological geology of ancient Egypt and a professor at the University of Toledo, in Ohio,�told Fox News that the alleged pyramid sites Micol spotted are likely "examples of natural rock formations" that Micol mistook for archaeological features, because she is "unburdened by any knowledge of archaeology or geology."

"In other words," Harrell said, "Her pyramids are just wishful thinking by an ignorant observer with an overactive imagination."

Not all Google Maps discoveries are scholarly or controversial?actually, most are not.

This grid is not Atlantis?it's a Google Maps glitch.

Back in 2009, for example, Google Maps hunter Bernie Bamford discovered an anomalous grid on the ocean floor.� This grid looked as if it could have been Atlantis, or some other sunken city.� However, Google clarified that the grid was a result of overlapping data sets in its mapping software, not a lost city. �The imagery was later removed.

There have been plenty of strange sightings on Google Earth and Google Maps over the years, and we've published several roundups of them (you can find those here, here, and here). But we should really thank the unsung heroes?those who create the curious patches of earth, and those who, through curiosity or sheer boredom, discover them.

Google Maps hunters have contributed to a bevy of specialized sites dedicated to exploring our virtual Earth, including Google Sightseeing, which offers more than 2000 weird and wonderful views from the Google Maps, Earth, and Street View services, as well as Satellite Sights, Google Earth Cool Places, Google Earth Hacks, and Rodsbot.

Thanks to these hunters, we've rounded up several more weird and wonderful Google Maps and Google Earth sights to see:

Google Pranks Apple?

Whether this is a prank (given the heightened rivalry between Apple and Google) or just a photo stitch-up error, Google Street View shows the address above Apple HQ in Cupertino, California, as "1 Infinite Loo."

Via Google Sightseeing

Only In New York

If you think you've seen a lot of weird things by now, think again. The man in the red shirt, who is waiting to cross the street in New York City, inexplicably has a cat on his head.

Via Google Sightseeing

Real-time air traffic, Amsterdam

This Google Earth plug-in gives you a unique peek into how one of Europe?s busiest airports works. You can see the real-time air traffic of Amsterdam Airport, with incoming and outgoing flights and patterns, as well as their corresponding live noise values.

Via Google Earth Hacks

Christ the Redeemer, Rio de Janeiro, Brazil

The statue of Christ The Redeemer in Rio de Janeiro is 130 feet tall at the top of the 2300-foot-high Corcovado Mountain. You can check out the amazing sights of the mountain and of Rio de Janeiro on Google Earth. Switch on the 3D building layers to get a better perspective of the statue, which was named one of the New Seven Wonders of the World.

Via Google Earth Hacks | View on Google Maps

Chichen Itza, Mexico

Zoom in and examine the pyramids in the ancient Mayan city of Chichen Itza from ground level with new Street View maps of the structure. Chichen Itza was also declared one of the New Seven Wonders of the World.

View on Google Maps

World?s longest conveyor belt

It might be a very long ride if you go down the world's longest conveyor belt.� This 61-mile belt can be found in Western Sahara, where it extends from the phosphate mines of Bu Craa to the south coast.

Via Satellite Sights

Caerphilly Pony, UK

This earth sculpture is one of the largest in Europe, at 656 feet long and 16.4 feet high. It's located in Wales in the UK, and is a sight to see from above with Google Earth. The pony is created from coal shale and forms a large natural amphitheater.� The locals nicknamed it "Sultan" after a famous pit pony that used to work in the old colliery.

Via Satellite Sights

Earthquake in Acapulco?

This satellite imagery of an area near Acapulco appears to have been captured during a small earthquake, as circular waves are dispersed around what could be the epicenter of the earth's movement.

Via Google Earth Cool Places

Hippo group hug

Thinking of going on safari? This is what it looks like when hundreds of hippos huddle together in Tanzania.

Via Google Earth Cool Places

Transfagarasan, Romania

In Street View, explore over 50 miles of breathtaking twists and turns across the tallest sections of the Southern Carpathians in Transylvania. It?s no wonder Top Gear named it the world?s best driving road.

Via Google Sightseeing

Dalton Highway, Alaska

If you?re a keen driver, also check out Dalton Highway in Alaska?aka, Route 11?which stretches more than 400 miles. It?s one of the most isolated roads in the United States, which means it's also one of the world?s most dangerous roads.

Via Google Sightseeing

Ghost town, Palliser Triangle

Welcome to the ghost town of Robsart, a formerly bustling town in the driest part of the Canadian prairies called the Palliser Triangle.� Many villages in the Palliser Triangle were settled at the beginning of the 20^th century, only for the residents to discover that the Triangle was prone to extreme drought.� People abandoned their homes, leaving towns such as Robsart with listed populations of around 15.

Via Google Sightseeing

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Read It Again!

"Are our excesses the best clues we have to our own poverty? Is it our way of concealing our poverty from ourselves? Do we hide something behind it?"

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Claire McCaskill: Todd Akin 'Makes Michele Bachmann Look Like A Hippie'

Appearing on MSNBC's "Morning Joe" on Friday morning, Sen. Claire McCaskill (D-Mo.) painted her opponent Rep. Todd Akin (R-Mo.) as a member of the extreme right-wing.

"If you look at some of the things that Todd Akin has said over the years, I mean, he's said things like in the heart of liberalism is a hatred of God. He has been a handful of votes against things like the sex offender registry, and the Center for Missing and Exploited Children," she said. "I mean, this is somebody who kind of makes Michele Bachmann look like a hippie."

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7 Steps To Learning How To First Love You (F.L.Y)

First love you, or as I like to put it F.L.Y. That's what it can feel like to love yourself. Not in a conceited, self-centered way. Learning to first love yourself raises your self-esteem, gives you more confidence, makes you more comfortable around other people, and you feel more positive about your life in general.

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Get Online Insurance Quote To Identify Affordable Policy Options

Buy an insurance quote online when contemplating to purchase any policy. It is imperative that the prospective clients follow the guidelines offered by the website representatives and select a viable option. Online insurance quotes also allow the clients to compare policy quotes prior to purchase. The entire process is very simple and uncomplicated. As soon as the interested online viewers identify their basic requirements; they can apply for free quotes.

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Mozilla's 'Just Works' Persona Login System Hits Beta

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AT&T's new MiFi Liberate is LTE-capable, 'world's first' with touchscreen display

We'll have to give it to AT&T for going with something a wee bit different than what we're accustomed to seeing in the world of handy MiFis -- but with touchscreens apparently being a thing nowadays, it also shouldn't surprise us that the company chose to go this route. Either way, the newly introduced MiFi Liberate will surely be of help to those who need to stay connected while on the go, offering features such as LTE connectivity (provided the network's live in the area, of course), simultaneous pairing of up to 10 WiFi devices, 11-hour battery life, a microSD slot, DLNA capabilities and, as you can see above, a 2.8-inch touchscreen display. Unfortunately, the carrier didn't say when we can expect the Liberate to be up for grabs (or for how much), with a company representative only telling us that it'll be at some point "in the coming months." While we wait for those details, however, feel free to check out the extra pic located just past the break.

Continue reading AT&T's new MiFi Liberate is LTE-capable, 'world's first' with touchscreen display

Filed under: Misc, Peripherals, Wireless

AT&T's new MiFi Liberate is LTE-capable, 'world's first' with touchscreen display originally appeared on Engadget on Thu, 27 Sep 2012 14:48:00 EDT. Please see our terms for use of feeds.

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Have a Crafty Christmas - A Do-It-Yourself Guide to Christmas

Since Christmas became a commercial affair, the throwaway element of our 'all things fake and beautiful' society is a massive contradiction to our supposedly eco-conscious one. Most Christmas decorations are decidedly ecologically unfriendly - tinsel takes approximately 100 years to break down. Here is a shocking thought: your local landfill has tinsel dating back to your childhood slowly rotting in it.

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As Americans Continue to File for Bankruptcy, What's in Store for the Economy?

Last year, 1.3 million Americans had to file for bankruptcy as a way to get out of debt. Today, you can't turn on the radio or TV or even answer your phone without hearing some kind of advertisement regarding debt settlement, debt consolidation, debt elimination and even filing bankruptcy.

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Using Cognitive Therapy To Reduce Your Holiday Stress

Try a little cognitive therapy to reduce your holiday stress. Cognitive therapy examines the thoughts and beliefs that lead to feelings, and thus to behavior. Our beliefs shape or distort the meaning that we give to events, interactions, and perceptions. When you can realize that the reality is different from your beliefs, you can stop wasting your time upsetting yourself. Use this cognitive therapy worksheet to reduce your holiday stress.

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Make Your Old Home Furnishings Functional Again

One interior decorating difficulty is what to do with worn furniture, and by aged furniture, we don't imply classic or antique. Here we discuss five creative ways to re purpose your old furnishings.

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Haiti Bans Plastic Bags & Disposable Foam Products

The big question is how well will it be enforced and what alternatives are currently readily available.

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Who Stops You?

If they can do it, YOU can do it. Why not you? Dear friends, who stops you from being MORE than what you are today? Who can stop you? Read on to find out WHO is the biggest hurdle between YOU and YOUR DREAMS and to unleash your hidden powers.

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Learn to Fly RC Planes Like A Pro

When it comes to the exciting world of RC planes, there are so many models and options to choose from that it can be hard to know where to begin. This is especially true for the person who is new to this hobby. Fortunately, all of these choices also make it possible to find the best RC planes that meet both your ability level and your budget. It is important to realize that flying an RC plane can take a little experience, so practice, trial and error, and experience should be gained using an inexpensive trainer plane or one that is not too fragile or expensive.

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Enterprise social network Tibbr adds slick new features, integrates with Box & others

Tibbr, the enterprise social network from Tibco, has added new features including a social graph, API for developers, and new integrations with Box, Badgeville, Teamly, and more.

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Myspace unveils new redesign, will this one be the charm?

Myspace has announced yet another redesign as it continues its quest to reinvent itself and become a more visible player in the social media market.

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Most People Could Use Some Debt Relief

Getting to a point where one is debt free is a bit of a challenge for some people. The initial step to take is to know how much debt one has in the first place. Take some time out to sit down and make a list of current debts.

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Take a Family Vacation and Enjoy Each Other

A family vacation is something that everyone looks forward to. It is a time to get away and spend time together, and it is also a time to see and do new things.

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Choosing Artists or Student Pigments When Designing Handmade Greetings Cards

Painting is one of the most admired hobbies in the UK, enjoyed by people of all ages. This article explains a few of the different varieties of materials that are available when painting gorgeous greetings cards and whether we should be picking highest quality or poor quality materials, based on our own experience.

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School management software by Skoolmanager

There are many factors that one considers while buying the school management software Like quality, pricing, software that sync with the changing scenario of the educational institute. Out of these, quality of software is accentuated by all the Educational Institutes. Error prone software is very dangerous for any Educational Institute and may obliterate the working of any organization.

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Interest rates: News and predictions

We explain the factors that will decide when interest rates rise - and how quickly, including the latest forecasts from markets and economists.

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Justin Timberlake Previews Myspace Reboot

Revamped site is a mix of Instagram, Pinterest and Facebook, with focus on imagery and music.
By Gil Kaufman

Justin Timberlake at 'Hope for Haiti Now'
Photo: Mark Davis/ Getty Images

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New Girl's Max Greenfield Spotted in Skimpy Swimwear

Max Greenfield is diving into fall. The New Girl star was spotted in a Speedo on the Los Angeles set of his show on Monday. And while we're not exactly sure what the scene...

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Make Money Online With Blog Marketing

Blogs are great for earning extra income. If you want to make money online with blog marketing, you need to follow a proven strategy.

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Gemstones and a history of how they have been used in unusual handmade jewellery

If you have never handmade a piece of unusual handmade jewellery making for you and you have never searched from your own semi-precious gemstones to set into the unusual jewellery designs then you are in for a treat.

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Chapter 13: Closing The Door On Debt

The bankruptcy filing process is divided into two main types for individuals. Here is a look at one of those types, Chapter 13, and how you can use it to close the door on your debt.

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3 Ways To Find The Best Football System

The football season is just about upon us and people from all walks of life are gearing up for another journey to the superbowl. For some it's just a pastime filled with ups and downs and for others, it's a way to make serious money.

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Shopping for Cheap Car Insurance - Use the Power of the Web for the Best Price

Finding the best deal on car insurance is not always easy, but shopping online can make the task a little less complicated. This article takes a look at how shopping online can save you money.

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Ambition, Focus and Dissipation of Effort

If you have an ambition, and for most people these days that means becoming rich (and I won't try to pretend that I wouldn't like not to have to think about money again), it is important to know how much you want to achieve that ambition. If you have an all-consuming ambition, it is a good idea to read a few (auto) biographies of people who did what you would like to do. I say this to put you off, but also to prepare you for what lies ahead, if...

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New iPhone app sorts your socks using microchip technology

Swiss company Blacksocks have launched the world’s first 'Smarter Socks' app for iPhone which can be used to reunite lost socks with their partners.

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Six things to do in...Newport Beach, California

Recently voted among the best resort destinations in the US, Newport Beach is enjoying a tourism purple patch. Gareth Huw Davies lists the six best ways to occupy yourself in this hip enclave of LA.

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Top 3 WordPress Security Tips Considered by Professional Internet Marketers

You may think about the contents, SEO techniques to use or the products and services offered on the website. All of them are part of this foundation but how can you say that the foundation is strong enough when it is still vulnerable to damages?

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Caption Contest: What Are These Sea Otters Saying?

This photo is begging for a caption -- and yours could win the contest!

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Design Wants to Be Free

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5 Rules to Start the Day Fresh

If you start your day off suffering from mood swings or laziness, then most likely you are doing something wrong. While coffee might give you a little boost, it doesn't always fix your mood. If you have a problem waking up, going to work or even dealing with people then the problem comes with a few things that you do every day.

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How Can I Get Paid to Blog?

Many bloggers come to a point where they would like to get paid to blog. This applies to new and veteran bloggers alike. They may feel compensation will give them further motivation to keep blogging. Perhaps blogging turned out to be more time or energy than they had anticipated. Regardless, there are numerous avenues available to start earning a profit from a blog.

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Factors To Consider During The Cloud Services Comparison

While aiming to perform a cloud services comparison procedure and the efficiency of different service providers, all small and large companies must be put into consideration. The effective use of resources against the profitability depends on the competence and innovation of the entrepreneur. The proper utilization of economies of scale, configurations settings of the server and maintaining the privacy of all stakeholders are very significant undertakings.

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Explore Kenya and The Masai Mara on a School Tour

One of the most pristine nature reserves in the world, The Masai Mara is a fascinating place for any school tour to visit. Only a four-hour transfer from the bustling city of Nairobi, The Masai Mara offers peace, tranquillity and a chance to escape with some of the most magnificent animals that roam our planet. Staying in authentic campsites or lodges in the reserve makes the experience extra special and allows students to absorb themselves in every part of the wildlife here, viewing the animals in the day and listening to them at night.

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Candle Making: Adding Fragrance

Experimenting with scents and colors is one of the joys of candlemaking. There is a wide variety of dyes and fragrances available, and with a little imagination the possibilities are endless.

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Are You Living Life on Purpose or Just Killing Time?

Do you have a vision for living your life on purpose when it comes to your business and how you run it? Without a vision, there is no hope for the future.

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2012 Singapore Grand Prix championship points | 2012 Singapore Grand Prix

2012 Singapore Grand Prix championship points is an original article from F1 Fanatic. If this article has been published anywhere other than F1 Fanatic it is an infringement of copyright.

Fernando Alonso holds a reduced points lead over Sebastian Vettel as Marussia pass Caterham for tenth in the constructors' championship.

2012 Singapore Grand Prix championship points is an original article from F1 Fanatic. If this article has been published anywhere other than F1 Fanatic it is an infringement of copyright.

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The True Power of Evergreen Content - A Case Study

Posted by NickEubanks

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

There is a very good chance anyone reading this is already familiar with the concept of evergreen content; or content that is perpetually relevant. Most of us have experienced at least one piece of content that holds timeless in the usefulness of its information.

Creating content that is just as useful five years down the road as it was the day it was published is not easy, but it’s possible.

Think of content that is more or less the opposite of news, from a pure informational standpoint this content offers value that will not diminish... at least, not much.

What Makes Content Evergreen?

It needs to provide information that is not likely to change in the near future, a reference point if you will. When thinking of examples, immediately I think of some ‘How To’ posts:

• How To Tie Your Shoes
• Teach a Child How to Ride a Bike
• How To Fix a Flat Tire

Certainly these may be very different in 50 years (perhaps even 10 years?), but they offer long term value in terms of information.

These opportunities do not exist within every niche; however, evergreen content doesn’t need to be timeless to be evergreen, at least not in my opinion; it simply needs to stand the tests of time.

I believe if a piece of content is created that is still useful 1+ years later, even if not completely accurate anymore, it can be deemed evergreen – especially if it's related to technology.

Part of building evergreen content is updating it so it stays current and relevant for as long as possible.

Think of:

• SEOmoz: Algorithm Change History, Search Ranking Factors, Beginner's Guide to SEO
• What is Celiac Disease | National Foundation for Celiac Awareness
• Illuminati | Wikipedia

Now think of a pine tree with no sun or water -- the needles turn brown, become brittle, and eventually fall off and the tree dies. Sustainable content is no different; it requires maintenance to stay alive, to remain useful.

Each of the posts above are updated as soon as new relevant information becomes available to allow the content to better serve its purpose.

When the information starts to grow old (or weak) spend the time, put in the research, and update what is outdated... this is not always possible, but in many cases you can repurpose your content to still serve a valid need.

In this post I hope to provide you with a close look at the true impact of creating evergreen content. We will explore an evergreen library from someone who has put creating evergreen content into practice.

Putting Content to Work For You

Jason Acidre continually leverages his library of evergreen content to consistently acquire new traffic to his website. He has been able to continually send new traffic to his posts years after their initial publication through a combination of inbound marketing channels. The information is researched, accurate, and relevant to his target audience.

This is also a two-way street.

In return for providing value to his audience, Jason gets to reap the benefits of continuous traffic and brand authority growth.

Similar to the above examples, here are some of my favorite pieces of evergreen content:

• Discover The 90 / 10 Principle | Steven Covey
• Marathon Training for Beginners | Marathon Rookie
• How I Did 200 Push-Ups | 30GO30
• Migraine Symptom Map | Migraine.com

If you look at Jason’s posts you will notice a plethora of comments, high social share counts, and a natural profile of inbound links. This is due to the specific set of benefits factors offered from his content:

1. Life-cycle: Pre-established content so all new visitors after initial publication are greeted with existing authority signals: comments, social shares, and high search engine rankings.
2. Links build on themselves; evergreen content is a source for continued reference and will continually be linked to.
3. Larger citation potential from press channels if content is in under-served or under-saturated industry
4. Reference point for future citation on additional articles on same topic or closely related context
5. Brand establishment and awareness

To consistently drive traffic to evergreen content depends on:

• The amount and quality of referring links (particularly linking pages that are also ranking for keywords that have substantial monthly search volume).
• If the content/page is ranking for keywords that are generally searched by your target audience.
• The page’s ability to attract new traffic through social shares (which mostly involves the title and the body of the content – if it’s compelling, relevant and up to date – as well as the visibility of the social sharing buttons).

Here's an example of one of Jason's posts from last year about eCommerce SEO strategies (first published on March 15, 2011) which has generated 4,556 unique pageviews in the first year:

The content is still continuously attracting natural links to it even after a year… in large part due to

1. the visibility from readers who have shared the content via social networks and
2. blogs that have linked to it (even a recent link from SEOmoz).
3. Google has continually sent search traffic to it as its PA has grown over time.

The traffic to this post nearly doubled in the first 18 months (from March 15, 2011 to August 15, 2012) reaching 8,527 unique pageviews; primarily due to the three factors mentioned above...

Whether your traffic is search or referral driven, true evergreen content will continue to organically attract links as it continues to provide value to new readers.

New Traffic to Old Content from Social Shares

Depending on the authority and influence of the people sharing your content, a simple social media share can send large spikes in traffic.

Look at the traffic to this post published a year ago (August 30, 2011) that came six months later when someone shared the link on Pinterest:

In the above case the largest acquisition of traffic came six months after the post was first published, showing that evergreen content can continue to drive massive amounts of new traffic months or years after they are published.

For instance, another one of Jason's older posts, which also ranked well earlier in 2012 for the search phrase "link prospecting," hit the wire with some momentum; generating 1,796 unique pageviews in its first 30 days.

In the following 60 days the post continued to generate impressions at about a 50% reduction, but maintained some momentum, creating another 1,259 unique pageviews:

Continued Ranking Improvements Mean More Traffic

Sometimes when a piece of content adds enough value it will snowball, so as the word spreads, it gains links and popularity and in return increases in search rankings, and traffic continues to build...

In the case below unique pageviews to the post increased by 41.74% in the period from three to six months after publication over the first three months:

Link Momentum & Scrapers

Link velocity depends greatly on exposure, as Jason puts it:

"The initial wave of links usually depends on the impact on different social media networks. I have posts that receive 20+ natural, earned links within their first week of publication, like this, this, and this.

I believe the amplification of natural links depends on the exposure received through different traffic channels like social networks, communities and forums, blog/newsletter mentions, and organic rankings."

Here is a chart (extracted with the help of Ahrefs) that shows the link graph for the eCommerce post mentioned earlier:

One important item to note on this chart is that the link spike in May 2012 was due to content farms scraping a post from SEOmoz that linked to Jason's post from March 2011. 

He believes that "the key" to evergreen content "is to make sure you can continue to satisfy visitor's expectations."

What About Comment Velocity

Comments are often used as a measure of audience engagement, so how do evergreen posts fair in continuing to generate comments?

In Jason's case, they do pretty well.

The majority of comments are received within the first 30 days, but his posts tend to continue to attract comments for the life of the post. Here is an example where the ratio of comments from the first 30 days compared to the next six months is 43:22. Still pretty good...

Social Share Velocity

Share velocity depends greatly on the type of post and the channels it is distributed across.

Using the two posts mentioned before as examples, the 'SEO for eCommerce' post out-performed the 'Link Prospecting' post receiving over 200 retweets in the first two months, since this post was able to gain links that sent traffic from a large number of sources (including SEOmoz).

The link prospecting post still did well, receiving over 100 tweets in the first month, but only around 60 in the second month.

*Rough estimates based on data from Topsy

Evergreen Content for Conversion

Evergreen content has not only helped Jason build his traffic and his brand, it has had a direct impact on his SEO consulting business.

For instance, the eCommerce SEO post assisted with the generation of approximately 14 new service leads, converting readers into prospects at a rate of 1.35%

In Conclusion

Evergreen content is powerful for building a brand, building an audience, and building a business.

Looking at the big picture, evergreen content can be used as a foundation for an overall content strategy to create sustainable traffic, brand growth, and increase the authority of your website.

A big thank you to Jason Acidre for being my study subject and sharing so much of his time and data with me.

Thank you for reading and please share your thoughts in the comments.

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