Before he supported same-sex couples? right to wed, made it illegal for bosses to pay men and women unequal wages for equal work, and killed Osama Bin Laden, junior senator from Illinois Barack Hussein Obama sat in a living room chair, turned on a video camera, and said he was going to run for President. He wasn?t particularly well known, he was running against a formidable opponent, and he was black (in fact, he still is). So how does a guy who worked at Baskin-Robbins as a teenager grow up to become the world?s most powerful man? By having a firm grasp on online video and social media in the following three ways (in addition to possessing an innumerable amount of other skills and talents): 1. Social media is your new middle name. In the Web-famous words of BrettTheIntern, ?When running for office, it?s important to use all forms of media. But especially, social media.? Why is social media so important, you ask? Because if you?re reading this blog, you?re probably not part of the old guard who has old money with which they can control old media (old-school-folks can afford to blow $20,000+ on newspaper ads and $50,000+ on TV commercials). No worries. You can still make a big splash and up your campaign cred with young voters by getting the word out on sites like YouTube, Facebook, Twitter, Digg, Flickr, Instagram and Pinterest. Sure, there are voters who don?t tweet, share, or watch web video. But they?re probably all fossils or still watching reruns of Automan.
Sunday, September 9, 2012
A Look Back at Barack Obama?s First Online Video Appearance
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