In a first for the event, IBM and the US Tennis Association have debuted an iPad app for the US Open that enables fans -- at home or at the stadium -- to track real-time data that would dazzle even the most hard-core tennis fans. IBM has also partnered up with Shazam to enable US Open TV viewers to tag IBM ads to "learn more about how IBM can help them build a better brand" via tips and exclusive content. We spoke with Ann Rubin, IBM's VP of Brand Expression and Advertising...
Wednesday, September 5, 2012
IBM jumps into the second screen for US Open Tennis
In a first for the event, IBM and the US Tennis Association have debuted an iPad app for the US Open that enables fans -- at home or at the stadium -- to track real-time data that would dazzle even the most hard-core tennis fans. IBM has also partnered up with Shazam to enable US Open TV viewers to tag IBM ads to "learn more about how IBM can help them build a better brand" via tips and exclusive content. We spoke with Ann Rubin, IBM's VP of Brand Expression and Advertising...
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